In recent years, many Aussie TikTokers are interested in how much does TikTok pay per view as the platform has become quite popular Down Under.
But can you make a TikTok career? And does TikTok pay for views?
Read on to find out the answers to these burning questions.
How Much Does TikTok Pay Per View?
While TikTokers backed by the Creator Fund (an initiative to reward popular users) get paid around 2 to 4 cents for every 1,000 views, Aussies are yet to access this opportunity as it’s currently only available in select countries (US, UK, Germany, Italy, France, and Spain).
Do you know: Where is TikTok Banned?
Thankfully, Australian TikTok stars have other ways of capitalising on their stardom. For instance, influencers with signed brand deals earn around $53,000/year for sponsored posts, with the most popular TikTokers raking in close to $71,000 on average.
That’s more than a full-time average salary, right? But, nothing comes easy as you have to produce short yet entertaining content regularly to capture your followers’ brief attention span. As an example, Aussies spend around 26 minutes per TikTok session.
What’s the Creator Fund?
Launched in the spring of 2021, the Creator Fund is the TikTok pay per view solution that rewards creators for their dedication to creating entertaining and engaging videos.
To support its ingenious creator base, the platform has pledged a whopping budget of over £231 million for the first three years, which is sure to increase with time.
As for the size of individual earnings, the company says it considers several factors during the calculation process, including video views and various engagement metrics.
Note: The rumour mill has been reporting that Aussie TikTokers will be eligible to participate in the Creator Fund by the end of 2022 or the start of 2023.
How Much Do TikTokers Make?
If you are looking for motivation to work on your content, the TikTok payment amount earned by TikTok’s crème de la crème is sure to make your head spin, as outlined below.
1. Charli D’Amelio
- 2022 Estimated Earnings: US$17.5 million
- Number of Followers: 135 million
Topping the list of the highest-earning TikTokers for a while now, this young influencer extraordinaire got on the road to fame in June 2019 with viral dance videos.
Once they went viral, her fame exploded, and she has appeared everywhere: opening for the Jonas Brothers, Jimmy Fallon’s The Tonight Show, covering the Paris Fashion Week, a Super Bowl commercial, and many other popular events.
She has also partnered with EOS Cosmetics, signed a deal with Hollister and Morphe Cosmetics, co-created a clothing brand, and helped launch a Hulu TV series.
2. Dixie D’Amelio
- 2022 Estimated Earnings: US$10 million
- Number of Followers: 57 million
Dixie is closely following her younger sister Charlie in fame and fortune as she is expected to earn a whopping $10 million in 2022, despite having much fewer followers.
Nevertheless, Dixie has been an essential factor in the rise of the D’Amelio social media powerhouse, as the sisters have been helping each other boost their global presence by posting mutual content and venturing into business together.
Unlike Charlie, however, Dixie decided to try her luck in the music business by releasing her first single, “Be Happy”, in 2020, which was a massive success. Since then, she has released two more songs and toured with famous pop artists.
3. Addison Rae
- 2022 Estimated Earnings: US$8.5 million
- Number of Followers: 86 million
Coming close to the D’Amelio sisters’ celebrity status is Addison Rae, a Louisiana-born dancing prodigy that took the social media world by storm in 2019 with trendy dance videos.
After surpassing a million followers within a year of joining TikTok, Addison’s entire life changed for the better, and instead of going to classes, she started sponsoring cosmetics and clothing companies, founding influencers’ collectives, and starring in films.
In no time, she started appearing in media and advertisements, created her makeup line called Item Beauty, and started collaborating with Netflix.
4. Bella Poarch
- 2022 Estimated Earnings: US$5 million
- Number of Followers: 90 million
Another big name earning an even bigger TikTok payment per view is Bella Poarch, a Filipino-American singer who created TikTok’s most liked video in 2020: a lip sync to the song “Soph Aspin Send” by Millie B.
Despite a difficult childhood and a much different background than her fellow stars (she is a U.S. Navy veteran), Bella became one of TikTok’s biggest names, and within a year of her sudden fame started appearing in ads for Prada, Tinder, Google, and other huge brands.
Nowadays, she is making a name for herself as a pop artist, having signed with Warner Records and released her MTV-nominated single “Build a Bitch”.
5. Josh Richards
- 2022 Estimated Earnings: US$5 million
- Number of Followers: 26 million
The only male TikToker on our list of top earners is Josh Richards, a Canadian internet personality who has built his fame by singing, dancing, and lip-syncing on TikTok before moving onto other social media platforms and transitioning to an industry leader.
On his road to stardom, he secured various sponsorships with popular brands like Reebok, published songs through Warner Records, and started his own merchandise line, an energy drink company, and a talent management business before joining Triller as a CSO.
Can You Make TikTok a Career?
The short answer is: yes!
As long as you post regularly, get lots of video engagement, and increase your followers, you can get paid to create and make a living!
Keep on reading for the best ways to get your first big TikTok payment.
1. Sign Brand Deals
Probably the best way to monetise your TikTok account is to create branded content and help companies boost their sales by reaching younger and broader audiences.
However, before getting in touch with brands, conduct your research to ensure you find some that reflect your content, image, and beliefs, so you keep on loving what you do.
2. Activate the Video Gifts Feature
Via TikTok’s Creator Next service, which includes various tools to help you monetise your content, you can turn on TikTok’s Gifts feature that allows your viewers to show their appreciation for your content and support you in creating more of it!
After setting up the service via your profile menu, your viewers can find the Gift’ icon next to ‘Add Comment’ on your eligible videos (both posted and live streams), where they can choose the gift they want to send (convertible into diamonds) and add a comment.
Finally, you can redeem the gifted Diamonds for money via your account balance page.
3. TikTok Creator Marketplace
To make brand collaboration happen, users first have to join TikTok’s Creator Marketplace, where they can work with companies on both paid and reward-based campaigns.
If and when you meet the applicable eligibility criteria and join the Creator Marketplace, you can make yourself available for sponsored content, and brands will contact you directly, or you can search for and apply for open marketing campaigns.
Note: You should always be careful about privacy concerns and the type of content shared on the platform, as those are some countries’ ground reasons to ban Tiktok.
You might be interested in: How Much Data Does TikTok Use?
Bottom Line
TikTok has proven to be a most lucrative social media app as it paves the way for brand deals and other monetisation opportunities. Furthermore, once you make your TikTok name, you’ll have a much easier time finding fame and money on other platforms.
Also, despite being unable to access the TikTok Creator Fund, Aussies can still make a good living by accessing other TikTok revenue streams, especially sponsored videos.
1.Is there a way to get more from the Creator Fund?
No one is certain exactly how much the Creator Fund pays users, but a surefire way to keep making money with it is to continue creating high-quality content regularly.
2.How old do you have to be to make money on TikTok?
To utilise most monetisation opportunities on TikTok, you must be at least 18 years of age and have an active online banking account to receive any due payments.
3.How much does TikTok pay its creators?
If you are wondering how much does TikTok pay per view, note that, in regions where the Creator Fund is available, members get 2 to 4 cents for every 1,000 views, which comes up to $20 to $40 for one million views.
