How Han Solo S Summer Release Impacts Lucasfilm S Marketing
Traditionally, the Star Wars film franchise has called summer home, with the three installments of the classic and prequel trilogies hitting theaters in May. Things changed when Lucasfilm released Star Wars: The Force Awakens in 2015. Disney, the studio’s parent company, opted to premiere the new film in December, distancing the return of the galaxy far, far away from the Mouse House’s other major property, Marvel. The results were greater than even the most optimistic could have anticipated....